Located on the historic site of the former Washburn Wire Factory, East River Plaza has been re imagined by Blumenfeld Development Group, Ltd. into a vibrant retail power center that plays a key role in the revitalization of East Harlem. Today, East River Plaza is a top shopping center in New York City, offering a dynamic mix of national retailers and everyday essentials.

Shop popular brands like Costco, Marshalls, Burlington, Aldi, Ashley Furniture, Bob’s Discount Furniture, Planet Fitness, and BioLife Plasma Services — all in one convenient East Harlem location. Whether you're furnishing your home, stocking up on groceries, or focusing on your fitness, East River Plaza delivers a seamless, one-stop shopping experience for New Yorkers. Adding to its unique charm, East River Plaza features public art installations by emerging local artists and regularly hosts community events, making it more than just a shopping destination — it's a cultural and social hub in East Harlem.